Liberty Mutual promotes 'senior driving simulator' through Zynga's PetVille

When I first opened up the Liberty Mutual promotion in the Get Pet Coins & Cash section of PetVille today, I expected 5 free Pet Cash (which I totally got, and you guys should grab it too) and some lazy mini-game on par with FarmVille's free Farm Cash Secretariat promo.

So imagine my surprise when I was treated to a competently done Flash game that (after I had run over a pedestrian and dented my front fender three times) led me to an even bigger, nicer Flash game -- nice enough to warrant a name, Driver Seat, and big enough to declare itself as "the world's first senior driving simulator." Say, what?