Black Friday: FAO Schwarz gets a new look, launches new line

FAO Schwarz new logo
FAO Schwarz new logo

Fans of the iconic toy retailer FAO Schwarz have reason for cheer this holiday season with 10 temporary, or "pop-up" stores opening in time for Black Friday and FAO Schwarz boutiques turning up inside all Toys R Us stores. And unlike last year, when the FAO Schwarz stores withing the stores closed after Christmas, these will remain as permanent features in Toys R Us locations.

The brand is getting an update as well with a new logo and new products under the FAO Schwarz label.