Black Friday: FAO Schwarz gets a new look, launches new line

Fans of the iconic toy retailer FAO Schwarz have reason for cheer this holiday season with 10 temporary, or "pop-up" stores opening in time for Black Friday and FAO Schwarz boutiques turning up inside all Toys R Us stores. And unlike last year, when the FAO Schwarz stores withing the stores closed after Christmas, these will remain as permanent features in Toys R Us locations.

The brand is getting an update as well with a new logo and new products under the FAO Schwarz label.