DirectBuy complaints mount, but company says its big fee is worth it

DirectButy logo, refunds, unhappy customers
DirectButy logo, refunds, unhappy customers

What would you say to the following offer?

Join our shopping club and we'll promise you below-retail prices on thousands of brand-name products – but we can't let you compare our prices with competitors until you join. You'll shop for most items through a catalog, but once you place your order, you can't cancel or return your purchase. Our membership fee is several thousand dollars, usually non-refundable. Finally, if you refuse our offer, we'll never make it again.

More than 400,000 consumers in the U.S. and Canada have said "yes" to a similar pitch by DirectBuy, including a 72-year-old retiree who visited a showroom in Hauppauge, N.Y., sat through a two-hour presentation, and despite an "inner voice" warning her not to do it, paid the $5,900 membership fee.