'Undercover Boss': Rookie Mike White of DIRECTV

Who among us hasn't, at one time or another, stood in front of the TV, remote in one hand, telephone clenched against your ear, desperately pleading with the customer service rep to just get rid of the snow and make the darn reception work before you miss your favorite show? On 'Undercover Boss' this week, DIRECTV CEO Mike White felt your pain for the first time as he took calls from frustrated customers.

Unlike other Undercover Bosses, however, he didn't work his way up the DIRECTV corporate ladder. Only recently, he started at the top.