Self Employment's Sweet Spot: Marketing

The jobless are turning to self employment to extend their unemployment check, make ends meet until they find full-time positions, or test out the entrepreneurial waters.

No surprise, the Huffington Post, which focuses on the current economic struggle, took a look at Etsy.com. It's an online site where those who craft handmade goods can sell them and consumers can purchase them.

The good news is that there are many platforms like Esty.com, both online and offline, from which to start and operate a small business. The bad news is that age-old challenge in small business: marketing. In the Esty.com article, Colleen Fields, whose Esty shop is called Gemstones and Wire, admits that she has to learn to promote herself.