Colleges trying hand at marketing to lure students

Pieces of Drake University's marketing campaign
Pieces of Drake University's marketing campaign

Students across the country try to stand out and get noticed by marketing themselves to colleges. Now one university in Des Moines, Iowa, is trying to make its literature stand out to high school students amidst the generic recruiting brochures and letters that most receive, according to the AP.

Drake University sent students recruitment material with a big, fat "D+" on the front.