Blonds-Only Vacation Island Planned

An island in one of the prettiest places on earth may soon be run entirely by blondes. A Lithuanian company says it plans to open an island resort in the Maldives and market it as place where blonds do have more fun, sort of.

The company, Olialia (pronounced "ooh-la-la), wants its vacation resort to have only blond staff. And it wants to bring visitors to the island on flights entirely crewed by blonds as well, reports the BBC. And yes, that includes the pilots.

The firm is already a blond-run and staffed enterprise, which operates in "75 different business sectors, making products from computer software and food products to pop music," the BBC says. The company's products are advertised using images of sexy blond women.

The firm officially announced its island project last week at a party with a "blond dress code" held in the Lithuanian capital of Vilnius. It says the blond resort will open in 2015.

But the BBC says the project is already being heavily criticized.

There has been lots of commenting on the Maldivian news website "Minivan," including one reader who wrote, "This is racist and should not be allowed in the Maldives."

Local laws in the Maldives, an island nation in the Indian Ocean, could also hinder the plan since they require resorts to hire 50% local staff.

Olialia's blond managing director, Giedre Pukiene, tells the BBC her company does not discriminate.

"But we find that when women with dark hair work here, they are surrounded by all these beautiful blonds, so eventually they end up going blond too," she says.

She adds her employees break the blond stereotype.

"Our girls are very smart and they have degrees," she says.

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