What will Zynga's new SVP of mobile mean for its future mobile games?
FarmVille creator Zynga announced today that it hired David Ko, formerly senior vice president of Yahoo!'s Audience, Mobile and Local divisions (all at different points in his time there), to lead Zynga's mobile division as senior vice president. According to All Things Digital, this move has been in the works for months, but it is unknown when Ko will officially start.
"We are thrilled that David Ko has joined the Zynga team as senior vice president, mobile," Zynga said in an official statement. "David's extensive experience will be instrumental in his leadership of the Zynga global mobile strategy. David will report to CEO and Founder Mark Pincus."
Zynga brought in Ko to spearhead the company's growth in a pivotal area for the company to conquer. However, as Zynga only hosts two mobile games surrounding its Facebook properties, FarmVille and Mafia Wars for iPhone, Ko has quite a lot on his plate.
What "Zynga global mobile strategy" means exactly is uncertain, but it's safe to assume that Ko's experience in the Asian-Pacific market with Yahoo! will come into play. We hope his focus won't be on foreign markets entirely as there is still a lot of work to be done here in the good ol' USA with Zynga's existing mobile games.
Not to mention we could use a few more games to play with on our phones from Zynga's library. Can someone say, "FrontierVille for iPhone?"
[Image Credit: TechCrunch]
What do you think Zynga's new senior vice president of mobile will mean for Zynga's presence on platforms like iPhone, Android and Windows Phone 7? Sound off in the comments. Add Comment.
