For 'Zynga to become the Google of games,' it will take more than good timing

Zynga CEO Mark Pincus
Zynga CEO Mark Pincus

Earlier this summer, The New York Times spoke with Zynga CEO Mark Pincus about his rise to social gaming domination and came to the conclusion that the Facebook gaming mogul, who is expected to take in as much as $500 million this year alone, could "become the Google of games." And they just might be right, but it's going to take Pincus to execute a lot more creative energy and finesse than those before him.

Pincus said to the New York Times that his chance to capitalize on social gaming was "like search before Google came along."

The creator of FarmVille is actually following Google's path pretty closely, coming into the social games market in the middle of its Wild West phase and taking a stranglehold of the market much like how Google blazed the trail for search back in the late 1990s. However, there is one key difference in Zynga's empire than those of the internet titans like Google, eBay, Yahoo, Amazon and Facebook: Zynga depends more heavily on those before it than any successful internet start-up has to date.

Find more on how similar Zynga's path to greatness is to Google's and how it is to stay on top after the break.


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