Pampers Dry Max claims don't hold water: Ad panel

Pampers Dry Max claims don't hold water: Ad panel
Pampers Dry Max claims don't hold water: Ad panel

Weeks after Pampers Dry Max diapers emerged unscathed from a federal investigation into thousands of complaints of rashes and burns, the brand got spanked by an advertising review panel for claims it said just didn't hold water.

Procter & Gamble claimed Dry Max, the latest incarnation of disposable diaper was 20% thinner and twice as dry as rival Kimberly-Clark's Huggie's brand.