Viacom's MTV Has Record Ratings Jump for Younger Audience

Viacom MTVMTV's third-quarter ratings had its largest-ever year-over-year jump for its target 12-to-34-year-old audience, reflecting strong ratings from the Viacom Inc. (VIA) unit for shows such as Jersey Shore and The 2010 MTV Video Music Awards."

MTV's third-quarter ratings for the 12-34 group jumped 30% from a year earlier, the network said in a statement Monday. MTV's year-to-date ratings are up 14% from a year earlier.

MTV has helped Viacom's media-networks operations, which account for about two-thirds of the parent company's revenue, boost both sales and earnings this year. Viacom's media networks' operating income for the first two quarters increased 12% from a year earlier as revenue rose 5%, Viacom said last month.

MTV's Jersey Shore and Teen Mom were the two highest-rated original cable series of the third quarter, while the network accounted for the four most popular individual cable telecasts of the year.

Read Full Story

Markets

NASDAQ 6,867.36 4.88 0.07%
S&P 500 2,597.08 -1.95 -0.07%
DJIA 23,526.18 -64.65 -0.27%
NIKKEI 225 22,523.15 106.67 0.48%
HANG SENG 30,066.81 63.32 0.21%
DAX 13,015.04 -152.50 -1.16%
USD (per EUR) 1.18 0.00 0.07%
USD (per CHF) 0.98 0.00 -0.08%
JPY (per USD) 111.21 -0.10 -0.09%
GBP (per USD) 1.33 0.00 0.08%

Can't get enough business news?

Sign up for Finance Report by AOL and get everything from retailer news to the latest IPOs delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.