New Budweiser Marketing Strategy: Free Beer

BudweiserAnheuser-Busch InBev (BUD) will hand out free beer in its latest attempt to revive the Budweiser brand.

The brewer will give away samples of the beer to 500,000 people at hip bar and restaurants in the coming weeks, Reuters said.

Sponsored Links
The promotion is intended to attract new customers as more Americans start going out to socialize after the recession forced many to stay home.

The company also plans to allocate most of its media budget to promoting Budweiser, Anheuser-Busch President Dave Peacock said.

For one week, the company will focus about 90% of its U.S. media spending on Budweiser, compared with a usual figure of no more than 40%.
Read Full Story

Markets

DJIA 21,949.42 -75.45 -0.34%
NASDAQ 6,302.85 -42.26 -0.67%
S&P 500 2,457.19 -10.92 -0.44%
NIKKEI 225 19,702.63 -26.65 -0.14%
HANG SENG 27,344.22 -64.85 -0.24%
DAX 12,215.87 -47.99 -0.39%
USD (per EUR) 1.17 0.00 -0.29%
USD (per CHF) 0.96 0.00 -0.09%
JPY (per USD) 109.89 -0.10 -0.10%
GBP (per USD) 1.29 0.00 -0.06%

Can't get enough business news?

Sign up for Finance Report by AOL and get everything from retailer news to the latest IPOs delivered directly to your inbox daily!

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.