KFC goes 'Double Down' on backsides of college girls for $500

College women advertise KFC Double Down sandwich
College women advertise KFC Double Down sandwich

To advertise its bunless Double Down chicken sandwich, KFC is paying college co-eds $500 to advertise on their buns, a move that should make women's rights advocates cringe but might encourage men to buy the artery-clogging $5.49 sandwich.

The red sweatpants have the KFC Double Down logo and a portrait of Colonel Sanders on the back, turning the women into human billboards. According to a KFC press release, the company launched the ad campaign this week in Louisville, Ky., where the "brand ambassadors" enticed fellow students across campus with KFC gift certificates.