Lindsay Lohan Drops Lawsuit Against E-Trade for Baby Ad

Lindsay Lohan
Lindsay Lohan

Lindsay Lohan settled a $100 million lawsuit against E-Trade Financial Corp (ETFC) for allegedly modeling a "milkaholic" baby girl in an ad after her.

The case was withdrawn with prejudice, meaning it cannot be brought again, Reuters said. Details of the settlement were not immediately available.

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"It was a simple business decision. We always have to consider the cost and time involved in litigation, and we are pleased to have the matter behind us," E-Trade spokeswoman Allison Jeannotte said.

Lohan sued in March, saying that the portrayal of a baby girl named Lindsay breached her privacy.

The ad shows a baby boy apologizing to his girlfriend via video chat for not calling her, saying he was busy using E-Trade. The baby girlfriend asks if "that milkaholic Lindsay" was around at the time.

Another baby girl then walks into the frame, presumably Lindsay, who asks Milk-a-what?"

Originally published