Scoring deals at the supermarket, the new porn?

If scoring a great deal at the grocery store makes your heart race, you're not alone. According to preliminary research conducted at the University of Westminster's business school in the U.K., it's not only shopaholics who get a thrill from bargain hunting.

UK-based publication, The Grocer, reported on the findings assessing, "Well-pitched promotional marketing can cause as much excitement as looking at pornography." So much for innocently clipping coupons. Perhaps we should look at our addiction to Groupon and the Grocery Game a little more closely ...