Freakonomics launches pay-what-you-want movie theater experiment

Anyone who walked into a multiplex this decade has wished they could pick their price for the movie, or perhaps more likely wished they could pay what they thought the movie was worth after the show. But ticket prices are traditionally out of your control. That's what makes the launch of the Freakonomics movie on Sept. 22 different. You can pay what you want to see the movie from a penny up to $100.