Freakonomics launches pay-what-you-want movie theater experiment

Anyone who walked into a multiplex this decade has wished they could pick their price for the movie, or perhaps more likely wished they could pay what they thought the movie was worth after the show. But ticket prices are traditionally out of your control. That's what makes the launch of the Freakonomics movie on Sept. 22 different. You can pay what you want to see the movie from a penny up to $100.

The pay-what-you-want idea isn't new, it's been discussed in the Freakonomics book and the catalyst for this experiment, and used on things ranging from bagels to to music acts and theater shows. What is different in this case is that by naming your own price you will be a part of a Freakonomics study yourself.

To participate in the pay-what-you-want Freakonomics premiere, you only need to fill out a nine-question survey providing data to Freakonomics authors for a new book. Judging from the questions, you may be part of the sample that allows the authors to write a statement such as, Individuals over 65, with a bachelors degree who earn above $50,000 and go to the movies once a year are willing to pay 50% more than their 25-year-old counterparts and probably explain the reason for this. That statement is completely fabricated, based on the questions asked, but it illustrates the type of statement you may see from the Freakonomics duo in the future.

The bad news is that the deal is only available for the premier and you can only catch the show in New York City,, Los Angeles, San Francisco, Washington, D.C., Chicago, Boston, Dallas, Philadelphia, Denver and Seattle.

But,if you are looking for something to do and want to have the chance to learn about the commonalities between Sumo wrestlers and Schoolteachers, why drug dealers still live with their moms and the importance of your child's name, go to the show.

To name your own price answer these nine questions and you'll be taken to to pay what you want.
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