Crowdstar's It Girl brings the new hotness to Facebook

In addition to launching Pop Boom recently on Facebook, CrowdStar has also just launched a game aimed at a very specific demographic, It Girl. The game, currently in its first phases of testing, allows players to create a female avatar with style savvy in hopes of achieving ultimate hotness.

The goal of the game is to boost your girl's confidence meter by buying new clothes and participating in "Show Downs," which are little competitions between girls in which they flaunt various pieces of designer clothing at one another. Each Show Down reduces your confidence rating, which you'll need to refill by buying more outfits and increasing your "Hotness."

More on the new hotness after the break.