Fox Broadcasting Has Sold Over 90% of Superbowl Ad Time

News Corp.'s (NWS) Fox Broadcasting has sold more than 90% of its Superbowl advertising time, almost five months ahead of the event.

The broadcaster is charging an average of about $3 million for a 30-second ad, Reuters reported without naming its sources.

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The strong sales suggest that advertisers are still wiling to pay top dollar for the chance to reach an audience of 100 million viewers, even with a weak economy.

Super Bowl XLV will take place on Feb. 6 in Texas.
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