Quote of the Moment: FarmVille is killing daytime soaps

farmville is the reasons daytime soaps are dy8ing

"The majority of social gamers are women between the ages of 18 and 50, which is exactly the original target audience for daytime soaps. Put simply, Zynga has created the first daytime television audience destruction machine."
Brightroll CEO Tod Sacerdoti explains his theory that FarmVille maker Zynga and Facebook are responsible for the demise of soap operas that have been mainstays on daytime TV for 70+ years. Goodbye Guiding Light, hello virtual farming!

[Via Business Insider]
Read Full Story

Sign up for Breaking News by AOL to get the latest breaking news alerts and updates delivered straight to your inbox.

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.