Social game maker Mind Candy named Top 10 British tech media company

The London-based firm behind 15-million-member strong social game Moshi Monsters has been named one of Great Britain's top tech media companies by The Guardian.

The newspaper's Tech Media Invest 100 recognized Mind Candy as one of the best of the 100 companies they "picked for their innovation and creativity over the past year."

Moshi Monsters presents a brightly colored virtual world where children can adopt and interact with cute pet monsters, as well as other players. While the Moshi Monsters network has been referred to as "Facebook for children," the game deserves note for finding a network of players outside of Facebook's seemingly all-encompassing grip on social gaming.

Separately, The Guardian also recognized Playfish as a "trailblazer" company that others in the market should emulate. "You have to be comfortable with failure and celebrate the initiative of trying new things," Playfish CEO Kristian Segerstrale said by way of advice for companies trying to make their mark. "The heroes are the folks who take risks that worked out, but we still celebrate the risks that don't. We're a richer company as a result."

Also on the list: nDreams, which is known for publishing social and alternate reality gaming experiences on alternative platforms such as PlayStation Home.