Ritz-Carlton is Getting a Loyalty Program - Finally

In a world where even your local coffee shop probably has a loyalty program, Marriott's luxury Ritz-Carlton chain is joining the ranks of those rewarding regular customers.

The company says The Ritz-Carlton Rewards program is based on "strong customer feedback" for a world-class offering.

The new program may also be a sign of how luxury hotels have had trouble filling their rooms in tough economic times.

Ritz-Carlton guests will be able to earn points for stays at both Ritz-Carlton and Marriott properties. And Marriott Rewards members will now also be able to collect points for staying at Ritz-Carlton properties.

Of course, this being Ritz-Carlton the company is doing things upscale when it comes to rewards.

Herve Humler, president and COO of The Ritz-Carlton Hotel Company, says they've inked partnership deals with luxury tour company Abercrombie and Kent; fashion icon Vera Wang; National Geographic Expeditions, for photography workshops; and Neiman Marcus.

"This is just the beginning. We will continue to add global partners offering our members the very best in customized and one-of-a-kind memorable experiences," Humler says in a press release.

Ritz-Carlton Rewards guests can also redeem points for stays at the chain's own properties, as well as for flights on 30 airlines and luxury cruises on Crystal Cruises, The Yachts of Seabourn and Silversea.

Photo, Alina Sofia, flickr
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