Vegas Visitor Numbers, Hotel Rates On an Upswing

After being hard hit by the nation's economic slump, Vegas tourism may be on the rebound, according to numbers released by the Las Vegas Convention and Visitors Authority.

The city attracted 3,330,658 visitors in July, an increase of 4.7 percent from the same month a year ago.

That's the largest single-month percentage jump in visitors to Las Vegas in nearly five years, reports the Las Vegas Review-Journal.

But many of the visitors were either attending conventions or drove to Vegas in order to save money – airline passenger counts remain down. And Las Vegas officials aren't cheering quite yet.

"We're encouraged and happy to see the continued increases in visitation," says Kevin Bagger, senior director of marketing for the Las Vegas Convention and Visitors Authority. "But we still know that people are cautious in their spending habits."

The numbers also show an uptick for the first seven months of the year, an increase of 2.3 percent compared to a year ago, with more than 21.8 million visitors.

The average daily hotel room rate of $90.38 in July represents an increase of 4.8 percent, good news for hoteliers, but not for consumers.

Photo, http2007, flickr
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