Most of Gen Y can't identify Colonel Sanders

KFC logo with Colonel Sanders
KFC logo with Colonel Sanders

The geezer with the goatee that appears on KFC's logo -- real person or a cartoon character? In a new survey of Americans 18-25, more than 60% of respondents didn't know that the geezer, Colonel Harlan Sanders, was a real person and founder of the fried chicken empire. How fleeting is fame.

Don't expect that ignorance to last much longer, though, as the company has announced one of the most esoteric PR campaigns in recent memory. The winner of the KFC Cooks Up Challenge will be commissioned to paint a portrait of the Colonel using paint supplied by the company, paint "infused with original recipe herbs and spices."

Don't try this at home, though -- your dog might lick the Colonel right down to the gesso.


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