Industry watchdog says Bayer's K9 Advantix products not so killer

An advertising industry trade group says promotional claims made by Bayer about its flea, tick and mosquito control products for cats and dogs overstate their effectiveness.

The National Advertising Division (NAD) of the Council of Better Business Bureaus, an industry-supported watchdog that reviews advertising claims for truthfulness and accuracy, recommended the Animal Health Division of Bayer Healthcare, LLC, modify or discontinue certain advertising claims made in print and on its web site for the flea, tick and mosquito control products K9 Advantix and Advantage for dogs and cats.