State parks stay open by selling sponsorships

Yosemite with WalletPop logo on mountain side
Yosemite with WalletPop logo on mountain side

As states scramble to fill yawning canyons in their state budgets, it should come as no surprise that they are willing to accept corporate sponsorship money. Leading the way, that state of great natural beauty and profound fiscal irresponsibility, California. According the USA Today, the state has received close to $6 million over the past 3 years by accepting corporate partners.

The state does have some criteria for what it will accept, limiting sponsorships to companies "with innovative and generous charitable programs," particularly ones that emphasize "environmental, historical and cultural awareness, healthful living, education and high-quality outdoor recreation."

Among the current companies that are "Proud Partners" of the state are

  • Coca-Cola, in partnership with Stater Bros. Markets

  • Bosch

  • The American Chemistry Council

  • Subaru

  • Knudsen Creamery

  • Travelocity

  • The Oakland Raiders professional football team