Alabama's Skilled Labor Shortage -- Mike Rowe of 'Dirty Jobs' Leads the Campaign

Alabama is home to the Crimson Tide college football team and the birthplace of American heroes including Hank Aaron and Coretta Scott King. Now, a new campaign, "Go Build Alabama," is looking to create more American heroes through recruitment for trade jobs in areas like construction, carpentry, and welding.

Joining forces with Alabama is a familiar face: Mike Rowe, executive producer and host of 'Dirty Jobs' on the Discovery Channel. Rowe has been trying to boost the image of skilled workers for two years on his website, MikeRoweWORKS.com.