Apple and TV networks can't agree over 99 cent rentals

Apple introduced a new version of Apple TV on Wednesday with shows from just two networks, as big media companies including General Electric's NBC Universal, CBS and Viacom remain hesitant to get on board.

The new $99 Apple TV will allow users to rent TV shows for 99 cents, due to partnerships with Walt Disney Co's ABC and News Corp's Fox. But other companies remain worried about losing control of program pricing.

Apple is said to be asking to keep 30 percent of the rental fee, similar to past deals it has made for TV show and movie downloads from iTunes, but most of those products are prices at $1.99 to $2.99.

The worry is that consumers will get used to a 99 cent price point and not want to spend more, as well as undermine DVD sales for TV shows and movies.

But from a consumer perspective, 99 cents sounds like a pretty good deal, especially if I don't have to leave the house.
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