Skechers Shape-Ups ad claims said to be misleading consumers


Skechers, the go-to brand for cheerleader sneakers, is facing a federal class-action lawsuit over allegedly exaggerating the health benefits of its hot-selling Shape-Ups line and reaping "millions of dollars of profit" through running misleading ads. The company is also the target of two other lawsuits and a study that says the claims, along with those by two other "toning" shoe manufacturers, aren't true.

One promotional video for Shape-Ups, the oddly-shaped sneaker with rounded, rocker-bottom sole, declares that by simply walking in the shoes you can "turn your workout into a part of your everyday life, without ever going to the gym." Another clip, featuring former pro quarterback Joe Montana, exhorts: "Get in shape without setting foot in a gym!"