Quote of the Moment: Stats ain't everything

"When we first started making games we made mistakes. We thought it was a matter of simple math. But you need to be qualitative; you can't just measure everything. Measurement is only good at finding local maxima."

- LolApps Co-Founder and Product VP Kevin Stewart explains why his company is no longer designing games solely based on mazimizing measurable player metrics. The entire piece is worth a read for a new perspective on social game development.