Best ketchup? We rank the house brands

All right Money College readers, time to give you a little philosophical lecture on store brands. (Don't worry, this won't be on your final.) On paper, the ideal benefit in buying a store brand is to get a product that tastes just as good, if not better, than the store brand -- while costing you less. Now, things don't always work out that way: Sometimes the name brand is of such great quality it's worth the price.

I figured that would be the case with Heinz ketchup. Why Heinz? Personally, I don't care for ketchup, but even I know Heinz is one of the most iconic food brands in the country. In fact, the H.J. Heinz Co. has ranked first in overall customer satisfaction amongst food manufacturing companies each year for the past decade by the American Customer Satisfaction Index. People love this ketchup.

But just because some fancy-schmancy index says Heinz is tops in satisfaction doesn't mean it's hands down the best-value grocery store ketchup on the market. Store Brand Scorecard tried out three store brand ketchups that the ACSI doesn't rank to see if any of them bested Heinz in taste and price.