$25 million to fool kids into eating baby carrots instead of Cheetos

Imagine the face on your child when he puts a buck into the snack machine, chooses what, by appearance, seems to be a Cheetos-like snack, and ends up with a bag of baby carrots. The carrot industry is betting $25 million that he'll be OK with the substitution. I have my doubts.

According to USA Today, a group of producers will unveil a sophisticated media campaign designed to drive a wedge between the munching public and our snack foods, a wedge in the shape of a carrot. This campaign will include repackaging carrots for school vending machines in bags that resemble Doritos (both orange, little-finger size, crunchy, so consumers probably won't even notice the difference, right?)

The Latest from our Partners