10 best company nicknames

You say McDonald's, I say ...

Ever ask a friend to join you at Mickey D's for lunch? Unless your dining companion lives under a rock, we're pretty sure he knew you were referring to fast food giant McDonald's. It seems American consumers have a knack for creating their own "terms of endearment" for the companies they patronize and the products they purchase.

Of course, consumer-given monikers are not always complimentary (Taco Hell, anyone?), but whether positive, negative or neutral, an apt company or product nickname can take on a life of its own. Take for instance Trader Joe's best-selling Charles Shaw wine. More people know the wine by its nickname ("Two-Buck Chuck") than they do its actual brand name.

Pet names can even become part of our cultural fabric and foster an emotional connection. General Motors should have considered this before they made the unbelievable decision to try and snuff out the use of one of the world's best-known, longest-lived product nicknames: Chevy. The company quickly back-pedaled in response to the not-surprising public outcry.

Setting aside Two-Buck Chuck, Chevy and many other fun product nicknames (Can you say Crackberry?) for the time being, here is WalletPop's list of the 10 best company nicknames out there today: