Toys R Us launches new safety program, urges parents to trade-in recalled baby products

Toys R Us is launching a national Product Safety Vigilance Program to help parents protect their children from unsafe products in conjunction with the company's third "Great Trade-In," which encourages parents to exchange recalled and potentially dangerous baby items for new ones.

Over the past decade, more than 57 million cribs, car seats, bassinets, strollers, travel systems, play yards, high chairs and toddler beds have been recalled by the Consumer Product Safety Commission (CPSC) and the National Highway Traffic Safety Administration (NHTSA).

According to consumer advocacy organization Kids In Danger (KID), less than 30% of affected items are typically returned when a baby product is recalled.

"Unsafe products that remain in circulation after they've been recalled present dangerous risks that could be avoided," Jerry Storch, Chairman and CEO, Toys R Us, Inc, said in a statement. "The 'Great Trade-In' event calls attention to this problem while encouraging parents to scour basements and attics for used products and bring them to our stores."