Lizandra Vega, author of 'The Image of Success: Make a Great Impression and Land The Job You Want'
After months of seeking out jobs, hundreds of revisions to your resume, and going to every networking event you can, you've finally landed an interview. After brief small talk about how bad the traffic was or how slow the elevators are, the interviewer switches gears and begins her formal line of questioning.
"I see you currently work for our main competitor. What makes our company a more appealing choice for you?"
It's not a difficult question to answer. But suddenly you're tongue-tied and your answer comes out as: "Well, actually, it's like, um, you know."