Which is cheaper, Target or Walmart? The answer may surprise you

There are couple commonly-held retail myths that are lately being proven false. Concepts so deeply ingrained that it's taking studies and documentation to make even hardened industry insiders like myself into believers. But here you go: Walmart is actually raising prices on some items and is no longer consistently cheaper than Target, even on groceries.

Walmart has long been known as the low price leader and for good reason. It built its reputation on Every Day Low Prices (EDLP), and customers felt pretty safe in assuming those prices were, in fact, the lowest. Thanks to Walmart's size, efficiency and use of technology, other retailers had a hard time matching or beating these prices, even large chains.