Shopkick CEO talks shopping rewards, privacy and the future

This week Shopkick, an app that allows for real, verified check-ins at retail stores like Best Buy, American Eagle, Sports Authority and Macy's, launched on the iPhone. The tool allows users to launch an app on their smart phone that can detect an inaudible-to-humans sound when you walk into participating retailers and provide rewards for visiting.

These verified check ins, that have already started in New York and other select markets are only the tip of the iceberg as Shopkick also provides offers to app users -- even if their local store doesn't have the equipment needed to provide rewards for verified visits.

A few days after launching the Shopkick app, CEO Cyriac Roeding joined WalletPop for a phone interview to share more about the service. Read on for more on checking in with Shopkick, your privacy, rewards, offers and the future.