Family Business: It's a Pleasure Doing Business With You... Dad

Wilson Guitar Ventures
Wilson Guitar Ventures

It works for The Jonas Brothers, but what about you and your brother? Would going into business with him be a good idea? Whatever the case, the family-business connotation in the mind of the consumer is usually a good one; so much so, that "sons," "brothers," and even aunts and uncles have all been getting in on the company stationary for centuries -- even when they don't actually exist (sorry, but it's true: There never was a real Aunt Jemima flipping pancakes.)