Family Business: It's a Pleasure Doing Business With You... Dad

It works for The Jonas Brothers, but what about you and your brother? Would going into business with him be a good idea? Whatever the case, the family-business connotation in the mind of the consumer is usually a good one; so much so, that "sons," "brothers," and even aunts and uncles have all been getting in on the company stationary for centuries -- even when they don't actually exist (sorry, but it's true: There never was a real Aunt Jemima flipping pancakes.)