Family Business Saved by the Blog
April Morse was a young mother of two whose custom cabinet family business was floundering. The economy has been tough on the entire nation, but April's tiny Northern California community, Lodi, has been notorious for its lack of action ever since Credence Clearwater Revival sang, "Oh Lord, stuck in Lodi again!" It's the last place you'd expect to find a hot new product that one of America's most prominent retailers can't resist.
And if April hadn't written about her wine bottle-shaped cutting boards on her oh-so-tiny blog that was "read by about nine people," the president of Williams-Sonoma probably never would have know the item existed. The story goes like this: