United, Continental Show Off New Livery

United and Continental airlines have revealed the "visual branding" for the "new global airline" that will result from their proposed merger.

An artist rendering shows what the combined airline's aircraft will look like on a Boeing 777. There was no word on when the planes would be repainted.

As it's described in a press release, the new look "will adopt Continental's livery, colors and design, including its blue-gold-white globe image on the tail, combined with the new-style UNITED name on the fuselage."

The airlines also unveiled a similarly combined logo for marketing materials, the United name with the Continental globe. They have adopted the motto "Let's Fly Together."

"Both airlines have earned strong brand recognition in one of the world's most visible and highly competitive businesses. The new visual identity builds upon the significant value of each airline's current brand, while advancing the combined airline's future brand image," the carriers say in the press release.

The merger is expected to take place near the end of the year.

Photo courtesy of United and Continental airlines
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