Quote of the Moment: Social gaming 'tailor-made' for Disney
"It seemed tailor-made for not only Disney-branded games, but Marvel and ESPN, and we really like the opportunity. The other thing that was really interesting to us is that we now have over 50 million people who are members of various Disney, ESPN and ABC groups on Facebook. So we begin with a very, very solid base of people to market to and when you add to that the over 40 million people who are playing Playdom games already, that seemed pretty compelling to us."
-Disney CEO Bob Iger explains the reasoning behind the company's recent purchase of social gaming company Playdom in a an investor's conference call