Popcap goes casino crazy with domain registrations


While Popcap games like Bejeweled Blitz and Zuma Blitz favor skill over luck, a host of new domain registrations hint that Popcap is looking to expand its involvement in skill-free online gambling games.

Super-sleuth Superannuation first noticed the newly-registered domains, which combine various Popcap game names (Bejeweled, Big Money, Chuzzle, Peggle, Plants vs. Zombies, "PvZ," Zuma and the Popcap name itself) with various gambling-related (bingo, casino, keno, lottery, lotto, poker, scratch, scratchcard, slot and slots).

The new domains likely indicate a continuation of Popcap's deal with British site JackpotJoy. That deal has already led to online gambling games such as Bejeweled Bingo and Zuma Slots that can be played for free or with real money. I suppose there's a chance these new domain names could indicate some new, real-world gambling initiative by Popcap, but it seems unlikely.

While these gambling games aren't likely to appeal to all social and casual gamers, it's nice to see that some of Popcap's brands seem to be gaining earning power outside of the games themselves.