At Pop-Tarts World, put your money where your mouth is

Visitors to the newly opened Pop-Tarts World in Times Square are probably accustomed to the breakfast treat's sugar shock. It's the sticker shock they'll have to worry about.

"The store is gouging a bit," Annie Krasner, 25, of Jersey City, N.J., told WalletPop after she passed on the $12 coffee mug for her nephew, Justin Rivera, 10, of Williamsburg, Va. Instead the two settled on two Pop-Tart S'more Stix ($5). The consensus seemed to be that the budget-conscious should go for the grub over the gifts.

Otherwise, tourists beware.