As more job seekers use their mobile devices to get their daily information feeds, more will also use their smartphones to search for job leads. Many job boards are now Web-enabled, which means that they can interact with mobile users very easily. According to Gary Zukowski, Founder of
TweetMyJOBS.com, "employers get the early-bird advantage by using mobile technology strategies since they can potentially reach active and passive candidates well before traditional recruiting methods. Potential candidates can be instantly notified of job leads regardless of where they are."