Her Campus: Three Harvard students do online fashion, with style


As journalists and business-minded folk scramble to solve the media crisis, three 21-year old women believe they have created a working model for online content--which makes sense, given that they come from the same school where Mark Zuckerberg launched Facebook.

After winning Harvard's i3 Innovation Challenge last year, Stephanie Kaplan, Windsor Hanger and Annie Wang landed on Inc.'s 30 Under 30 for their entrepreneurial efforts. And it seems they aren't the only ones who believe they have hit on something big with their online fashion and lifestyle magazine, Her Campus.

"The future of media really is online," said Kaplan. "The benefit of being online is that you can do something many things online that you can't do with print: You can publish more frequently; you can react really quickly to what readers are interested in and what they aren't; you can individualize your content."

Kaplan, Hanger and Wang met as students while they were all working on Harvard's fashion and lifestyle magazine, Freeze, during the 2007-2008 school year. Kaplan was editor-in-chief, Hanger was executive editor and Wang was creative director. The women decided to transition the magazine from an annual print publication to an online operation.