Dentist Fights Recession with Refreshments

dentist
dentist

Dentists

are usually the first health-care professionals to suffer during tough economic times. After all, a cavity isn't going to kill you, and many people consider regular six-month checkups a luxury they can do without. But Texas DDS Clint Herzog has yet to feel the bite of the recession; in fact, he's even expanding. Herzog is hiring more employees and contributing to the economy by buying lots of new equipment -- high-tech equipment that even includes flat-screen TVs. He even serves wine, beer and Botox!

"When I was a kid, I hated going to the dentist," Herzog says. "So I decided to create the kind of dentist office that patients actually want to visit. We serve beer and wine. We have plasma TV sets in front of every chair and the only uniforms we wear are jeans and T-shirts."