Virgin Atlantic Gets New Look

Virgin Atlantic is getting a makeover. The airline has unveiled a new design both for the exterior of its planes and brand identity.

All 38 of the carrier's aircraft will get the redo, which includes giant lettering of the Virgin Atlantic name across the whole fuselage. All Virgin's signage, communications and advertising will also display the new look.

It's the first such change for the carrier since 2005.

"We're a dynamic and innovative British company and our new livery will really make us stand out from the crowd, both in the sky and on the ground at airports all over the world," says Steve Ridgway, Chief Executive of Virgin Atlantic.

"Despite the most challenging economic conditions that we have encountered for some time, this is just one of many design projects that Virgin Atlantic has invested in. We have been working behind the scenes with British designers to re-ignite our brand and are developing new designs for the entire fleet of A330s due to come into service next year," Ridgway says.

With the new design, the undercarriage of the aircraft now features the new Virgin Atlantic logo in dark purple, which officials say will make the aircraft more easily identifiable when taking off and landing. The winglets are now red with the Virgin script on the inner side, visible to passengers onboard the plane.

The iconic, flag carrying flying lady, who appears on all Virgin Atlantic aircraft, gets a little cosmetic makeover too and is now holding a larger Union Jack.

What you won't see is that the new livery design uses a paint system that's a first on commercial aircraft. Virgin says it was "specially developed to achieve a highly reflective depth of metallic color."

More than 120 gallons of paint is used per plane and takes more than 3,000 to 3,500 man hours to paint, but the new paint is more durable so aircraft will only require re-painting once a decade, Virgin says.

Photo and video courtesy of Virgin Atlantic Airways

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