BREAKING: Disney buys Playdom for $563.2M, plus potential bonuses
Disney will reportedly pay $563.2 million for the company behind games like Wild Ones, Sorority Life and Social City, with an extra $200 million coming if the company meets performance goals. "We see strong growth potential in bringing together Playdom's talented team and capabilities with our great creative properties, people and world-renowned brands like Disney, ABC, ESPN and Marvel," Disney President and CEO Robert Iger said in the statement.
More on this huge acquisition as we get it.
Update: See the CNBC report below on Disney's purchase of Playdom.