Green Giant's Farmville cash promotion a success


When Zynga partnered up with real-world produce maker Green Giant to give away Farmville cash, no one was really sure if virtual items would really drive real-world product sales. Well, any doubts have been removed now that the program seems set to finish as a bona fide success.

Mashable reports that over 100,000 in Farm Cash was given away as part of the six week pilot program, which started in select Target stores but soon expanded to over 4,000 stores nationwide. It was virtual money well spent, according to Green Giant. "It's really helped us put Green Giant Fresh back in front of the consumers in the social media world," Green Giant Fresh Michalin Modena told The Packer. "It's been a great opportunity to modernize our communication channels to consumers."

The free Farmville cash codes will appear on 25 different Green Giant Fresh produce products through Aug. 1, though they can be redeemed until the middle of September. Wait, Aug. 1? That's only a few days away! Excuse me, I have to make a quick trip to the store...