Judge rules to let lawsuit against Coca-Cola's Vitaminwater proceed

vitaminwater's name at stake.
vitaminwater's name at stake.

Coca-Cola's attempt to put a halt to a lawsuit alleging that it's misleading consumers with the marketing of its Vitaminwater line of drinks was shot down by a federal judge in New York.

The Center for Science in the Public Interest and other parties sued Coca-Cola last year, alleging the company is misleading consumers with the name Vitaminwater and with flavor names that include "Rescue" and "Defense." They have also taken issue with the phrase "vitamins + water = all you need" and other health claims made by the drink line, which is owned by Coca-Cola's Glaceau subsidiary.