Verizon May End Unlimited Data Plans for Smartphones

Verizon May End Unlimited Data Plans for Smartphones Verizon Wireless (VZ) is reportedly planning to unveil new, limited data plans next Thursday, according to a report from the tech site Engadget. If Verizon follows in the footsteps of archrival AT&T (T), this could mean the death of the unlimited data plan option for new smartphone accounts, a prospect that would be especially painful to consumers looking to take advantage of Verizon's new Droid X offering.

The affect such a decision might have on Verizon's bottom line is less clear. While the company would definitely benefit by freeing up space on its network, it would lose a major competitive advantage it currently holds over AT&T in attracting new customers. Verizon reports its second-quarter earnings Friday morning, and company executives will likely face questions from Wall Street regarding AT&T's recent moves and Verizon's planned response.

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